Business District Streetscapes, Trees, and Consumer Response
Author: Wolf, Kathleen L.1
Source: Journal of Forestry, Volume 103, Number 8, December 2005 , pp. 396-400(5)
Abstract:
A multistudy research program has investigated how consumers respond to the urban forest in central business districts of cities of various sizes. Trees positively affect judgments of visual quality but, more significantly, may influence other consumer responses and behaviors. Survey respondents from all regions of the United States favored trees in business districts, and this preference was further reflected in positive district perceptions, patronage behavior, and product pricing. An overview of the research is provided, with implications for the economics of local communities.Keywords: urban forestry; retail; public; preference; perception; valuation; environmental management; forest; forest management; forest resources; forestry; forestry research; forestry science; natural resources; natural resource management
Document Type: Regular article
Affiliations: 1: Research Social Scientist College of Forest Resources University of Washington, Box 352100, Seattle WA 98195, Email: kwolf@u.washington.edu
